trading as paperlinx in germany, page-2

What's the use of keeping an existing 'known' brand name if it's losing money, as in Germany? PaperlinX brand may not be that well known over there, but if consolidation into this brand throughout Europe leads to synergies, cost savings and, consequently, profitability for the company in the region, isn't it worth a try?

Given paper is in a shrinking market, PaperlinX sales volumes may continue to decline for a while yet (unless the company wins market share); however, the market will ultimately reach a point where demand will stabilise, albeit at a lower level. The key to PaperlinX's survival (...even prosperity) would be to bring down costs faster than decline in sales volumes, whilst looking for additional sources of revenue where possible. And I think this is what the new management is trying to do... or, in any case, must try to do. In other words, make PaperlinX one of the lowest-cost companies in the game, whilst trying to broadening its revenue base.

If all we see is inevitable demise of the company into oblivion, why bother trying anything at all. Let's be patient and give the new management reasonable time to turn things around before we become too critical of them or start writing an obituary for the company.