Shareholders have a right to be informed of “actual” quarterly income as opposed to “speculative income”.
Knowing the number of subscriptions would be a good start.
Updating the top twenty would also be insightful.
Creating a business model that caters for “casual users” should increase revenue and confirm nearmap’s viability, however, the real growth factor is expansion into new markets, and by that I mean other countries.
Hopefully Mr Crowther is endeavouring to do that, and the sooner the better, because one of nearmap’s major advantage is it’s ability to create a mapping timeline, and this unfortunately, takes time.
Before they commenced charging for maps they had established a history of maps over a number of years; introducing their product into other countries may require a similar number of years to create interest/dependence.
The longer they linger the more likely other companies will take advantage of the international opportunities.
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