quarterly, page-23

Have started looking at ALT and have a few queries which long term holders may be able to assist with.
(1) ALT is using MLA (Medical Australia) to market & distribute their rather smart burettes in Australia. Why MLA? They seem to have a zillion products to market and ALT's burette is just another product to stuff into the sales reps kitbag. Is their focus on ALT's burette or on MediVet? Who gets most of the dosh - ALT or MLA? Is the deal with MLA an exclusive one?
(2) In a quick Google search of perineometers I found 3 such devices that appear to be pretty much the same as ALT's. Can ALT's version get into the market and make a decent profit?