Dont own the stock but had to have a laugh @ coles brand taking off. It takes like crap, just like Pepsi and any other coke alternative. Obviously not a true coke drinker. Its like a drug, it cannot be replaced.
It is also one of the most marketable products and also the products under the coke brand have considerable spread among beverage inventories.
Buffett likes Coca cola from what I last read, as in the stock.