business overview. vision going to plan., page-19

On a side note, I had a mosey over to the QFX facebook page (generally positive which is good) and had a look at the insights section. Interesting to see the most popular demographic is 35-44 years old. Could argue this is the 'too old to pirate' demographic (although obviously many still do). They only make up 17% of the population of Aussie facebook users (ages 13-34 make up 62%). Adjusting for that bias, you could probably safely assume that the main audience QFX currently have are in that 35+ bracket. Food for thought.