Maybe the 29% are the thinking person's voter?
An example.
Mr Ape Man beats his chest grunting "Debt is Ugh Ugh"
Mr Thinking Person's Voter replies "Debt may well be Ugh Ugh but 1. It's mostly a function of responding to the GFC, 2. The drop off in revenue growth 3. It's comparable with Australia's peers"
In other words the thinking person's voter has the capacity to contextualize.
