Hi all
The meeting went well;)
I had dinner last night with may mate and he's happy to help. Some feedback I have passed onto SC today from him.
It seems that if Suda is not properly prepared the story will fizzle out quickly. Done right the story will be strong it a matter of getting all your ducks in a row.
1. Great product
2. Suda needs to identify exactly what it is they want to achieve from the exposure: share price rise, trade sale or general awareness? Simplify and prioritise.
3.Engage the right PR company to produce a short tv ready story to promote the drug. My mate can recommend one, if you wish.
4.be ready for all questions about the drug.
5. Be sure no board members have a checkered past that may eclipse the importance of the story.
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