I agree Porthos. My understanding is that the V1 lottery app linked to mycaipiao is the Diyicai lottery platform which is one of three lottery platforms provided by VODone. Lottery 365 is separate to diyicai/ mycaipiao and focuses more on a market interested in interactive blogging etc with the lottery.
I think the key to the success of SMA's V1 lottery platform via mycaipiao.cn is the ability to push market the product via the China Mobile linked website mylife365.cn and their direct app site mylifeonline.cn.
One of the synergies of the relationships built between China Mobile , VODone and SMA.
Successful marketing and retention of clients paying the 30 cny per month fee will form the the annuity cashflow and sale of apps along with take up and betting on the V1 lottery app will be a big driver for SMA fortunes in the future.
outlook, page-37
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