And what is the problem then? And what could be done about it as a practical matter? Frankly, I'm not sure there is much short of a general PR campaign and that would cost money.
I am sure that the people who need to know about PolyNovo do know about it. I appreciate the frustration that we all feel, others apparently more acutely than I do, but this is only a matter of time.
Maybe there are a few things that might help, like getting someone to produce an in-depth story that could air on one of the international science shows, like Discovery Channel, for example. What we are doing is timely and important. It's a question of who fronts the money and whether it could get aired.
Obviously there is all kinds of free publicity when there is the hint of scandal involved, as per Essendon, but how do you get the general press to cover BTM short of there being a compelling human interest angle?
Consider the Sidney fires, the Asiana crash in San Francisco, the Boston bombing victims. There are many potential human interest stories, but maybe it has to wait until there are some actual burn victims who have been treated before such a presentation makes sense.
Again, I'll put money on the prospect that one day we will see such a presentation of our technology on television; most likely the share price will already have exploded by that time. That's when the retail investors will come in on the tail end of things.
CZD Price at posting:
7.8¢ Sentiment: Buy Disclosure: Held
