Yes, McCrann has his head around it now. It is only MG who can bring the benefits to the farmers. The other two will achieve nothing.
As he says, the problem is getting the farmers to understand that the notion of multiple players competing for a small pool of milk will not push milk price.
It has to be a co-operative with scale.
The question is, how on earth do we get the farmers to all understand this?
The last thing any of the multi-nationals want is for the farmer owned co-op to gain efficiencies and push the milk price.
So, they are encouraging the 'dead end' option of Bega.
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