kneoworld itunes rankings, page-23

"Ahahahahah that app was terrible!"

The apps available on iTunes and Google Play at this stage are only a very small subset of what is available in the online browser based Kneoworld experience so I think it is a bit of a narrow test sample.

Also given you are outside the target market (5 to 12 year olds) I'll stick to my own assessment of the potential here......

- Fund raising Partnership with American PTA exposes them to a market of 23,000,000 students in their target market and also incentivises purchases as they are helping their school's PTA. With PTAs receiving 50% of the subscription fee it sure beats a cake stall for their fundraising

- PTPA seal of approval

- Ahead of the game in terms of the upcoming USA COPPA laws which stop in game purchases for games targeted at kids

- Strong growth market with iPad based education becoming a much more integral part of school curriculum in the US