This coy never understood the cosmetic industry & it appears it never will . Their 'effort' so far is an entire waste of time & resources and a poor reflection on the boards ability to understand an industry & commercialize a product . Their reluctance to disclose any finacial success is hardly a mystery . If they had bothered to take advice from one of several international cosmetic industry consultants they would know that these products require brand awareness way beyond the capacity of lightweight PR firms . You either have a name , buy a name (license) or create a name with a top international ad' agency and a media budjet that would give Harry a stroke . Give up & stop embarrassing yourselves .
Its about pain guys , stop screwing us around & get on with the job !
tv coverage this morning, page-25
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