CCL has a pretty diversified portfolio of brands whichever way it goes. All the nice things we like to consume. Coke is of course the biggest brand but getting into alcohol nicely adds to its other existing diversified products like milk drinks, coffee, water, fruit juices, SPC fruit products, etc.
People will try to cut back on sugary items but the overall demand for them is strong.
Really, artificial sweeteners, smaller pack sizes, diet versions of Coke and other soft drinks, etc go a long way to making the products a good choice.
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