IOS compatible app kneoworld daily download rank as of 16/11/2013.
There's a few companies in this space but the pta sign up is the main draw card for me. If one of its competitors has a good idea they could use ESN as a channel to the whole audience.
Shares on issue is a roadblock but at 7m mcap its not the biggest concern just yet.
ESN Price at posting:
0.5¢ Sentiment: LT Buy Disclosure: Held