wiseowl research - 7.6c buy recommendation, page-59

"In alt's own research they found only 15% of 1500 women would be willing to use pericoachBookmark and Share"

In other words, 85% are not interested.

No one is disputing this, we agree this is a given and its there for everyone to see in plain black and white

BUT EVEN 1% of this 15% 'Willing Market' globally would yield $158m per annum in reoccurring revenues

This is the point a lot are missing


You realise this would mean even a 0.1% penetration of the total WILLING MARKET would yield $15.8m per annum in reoccurring revenue? That's almost the current market cap of the company

I always like companies targeting huge market opportunities because they don't need to capture a large % of the market to have a company making rerating


Swell thoughts from the Doctors and Healthcare professionals like you I too was confused at ISNs success with its Wheezometre but its potentially life saving and maybe that's the big game changer with it