Effective mkting?
Would you prefer they spent money on the underlying business, or effective marketing?
A bit of sugar is nice, but solid announcements, driven by a successful underlying business is what you really want.
I'm happy with the company, and short term don't really give a sht about the share price.
Might sound a little strange, but sometimes you just need to be patient and just go enjoy a few Xmas parties, and wreck a few fine establishments!
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