underated, page-91

I don't see how you'll get much more of a discount because you supply 40billion vs 13 billion. I've read a few articles that state when comparing iga large format stores to wow or wes they all come within a fee dollars of each other but as you look at the smaller format store the price goes up towards 20% more expensive. This makes sense and means pricing differences aren't because they don't have haggling power.. I think supplier would be as concerned about losing 20% as they would 50% because either way they'd lose enough to make them make losses so both have the same leverage when negotiating. Market share is unimportant once you have as much as iga or wow. Price and perception of price is a bit off from reality of the situation. I can't see the two separating any further because I feel like marketing by wow and Wes is at saturation

The price differences are due to the smaller store format and I even see these price variances reducing with their new single pick warehousing facilities. Further to this, as I mentioned before, people have to spend in excess of $150 per shop to justify travelling an extra 10km, not everyone spends that much in a week. The small stores cost more per item but save you money in travel expense and time so they work out as a good value option for consumers.

I think the analysts may be too bearish on this stock. Extrapolating the trend line and finding reasons to justify a lower price.