novartis switching strategy?, page-9

Where does it leave Nippon Zoki - a higher strength prescription patch versus lower strength OTC.

I hope that Harry and co are onto this. Time to go in the flex some TPM muscle.
Even if TPM are not on the Novartis USA agenda for now, it creates an easier expansion to global once India is up and running.
You have to ask why wouldn't the tpm version be used in the USA if it is going to be used in India, especially if it is to be a new initiative.

Here would be my email if it is not added.

Dear Novartis CEO,

It is very pleasing that Voltaren gel is now available in the USA over the counter, however I am perplexed why you sell an equivalent product in India that is 4-5 times better than what you sell in the USA.

Yours truly,
TPM is mandatory

I'd probably even send it before if it wasn't to be used!!