muppet here are some figures from 2012... i think bottom one relates to POC1 market segment.. i have heard the 2 bil more times than the 680mill.. or perhaps the 680mill is what is estimated for the new device on its own.. 2% of 680mil is 13.6mil... so it is achievable.. on this figure alone.. and on a very low royalty...
The global point-of-care (POC) diagnostics market reached $13.4 billion in 2010 and is expected to reach $13.8 billion in 2011. It will further grow to $16.5 billion in 2016 for a compound annual growth rate (CAGR) of 3.7% between 2011 and 2016.
The glucose monitoring segment of the POC market reached $7.6 billion in 2010 and is expected to decrease falling to $7.5 billion in 2011. It will grow to $7.6 billion in 2016 for a CAGR of 0.3% between 2011 and 2016.
The blood chemistry and electrolyte segment of the POC market reached $2.2 billion in 2010 and is expected to reach $2.3 billion in 2011. It will further grow to $2.8 billion in 2016 for a CAGR of 4.8% between 2011 and 2016.
todays trade, page-109
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