90,000% if you can believe the below article.
http://www.smh.com.au/digital-life/mobiles/telcos-gouging-on-sms-by-up-to-90000-says-consumer-group-20140225-33ez4.html
It's a good point, it makes you wonder how long it can go on.
When you look at Piracy in Australia, it's really exploded over the last few years as its moved from being only "geeks" doing it to everybody doing it. This has been partly motivated by what some people consider "unreasonable" costs but also convenience.
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