broadband soars, page-8

re: broadband soars buy emi Guys

With broadband usage exploding i reckon Emitch - EMI is the stock to buy.

internet advertising is growing and with broadband it means company's can advertise far more effectively than they did in the days of "banner" ads.

Just go the www.nrl.com.au or www.afl.com.au websites and see how much streaming content there is thesedays and you realise companies like TLS are really filling webpages with streaming content , thus "forcing" people to get broadband in order to get high speed access (those two sites are sponsored by TLS). Then...start thinking about the way all companies WANT to advertise and you realise that web advertising becomes a viable alternative to TV now that it's possible for consumers to view the net the way they view TV.

And then....it means major Advertsiing busineesses like Harold Mitchells' Emitch are very well placed to benefit from the growth.

Just a thought.

EMI currently trading around 56c and they don't suffer the cost pressure that Iinet is facing. Iinet are prisoner to Telstra's cost demands and that is why their price has been smashed.

EMI look a much better bet. But...just my opinion.

Coop