Exactly Aaaron, imagine these being available in a Coles or Woolworths for instance, it'll be us as parents buying them up for our kids and helping the brand gain traction! They have set up a very strong and interactive branding proposition here and the kids will love it.
Not to mention the love of Yowie's/Bigfoot over in the US, they eat it up, lol, hope they do. Heck there was even a recent sighting/footage claimed over here of the Yowie:
http://www.dailymail.co.uk/news/article-2599430/Two-Australian-mates-claim-capture-Yowie-video-luring-fruit.html
yowie - walmart - nice!!, page-4
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