iah website, page-21

IAH have jumped from the gates and the last thing it needs is to be weighted down by the handicapper.
Quite simply POH don't have the resources, the funds or the time to run with animal health. Without Rob and IAH, I have no doubt animal health would be sitting gathering dust and benefitting know one. That's not an indictment on POH, but just a reality of a company licking its wounds and needing to focus on the holy grail, it's pain portfolio.
In the mean time, it can bask in the benefits of IAH, both direct and indirect.
The publicity and exposure is unparalleled for POH. Commercials, sponsorships, presentations, conferences - all spruiking the powers of TPM. We've always craved acknowledgement and validation and companies such as IAH provide this.
We need to embrace it and remember that companies such as IAH need TPM and that's where we can sit back and watch the factories ship it out whilst the others, pay for their trials, pay for their sales staff, pay for their advertising and minimise our risk and allow us to remain focused on pain patches.
I loved the line from PoS earlier - 100% of nothing is still nothing.
Now it seems - animal health is becoming something and very quickly.
Animal health could quite easily put POH back on the radar of many here and globally.