only fools would sell their shares, page-3

The fact they all sold?

Did you consider that the window of opportunity may have been opened briefly because of the performance shares? They may have been given just 1 day to rebalance or to raise cash for tax or whatever else they need cash for.

They are in late stage discussions with P&G for other products and discussions with potential Bodyguard suppliers and manufacturers. I could be wrong but I suspect the window is now firmly shut again and will be until there is a result from at least the late stage discussions.