p&g trademark search, page-15

1 new P&G product candidate for OBJ technology: A trademark application was made public today for :

OLAY REGENERIST DAILY LIFT

Regenerist is an 11 year old product line consisting of 26 current skin care products. They are marketed as "advanced anti-aging skin care products that regenerate skins appearance without drastic measures". There are an additional 3 products under the brand new "Regenerist Luminous" product line (products appeared in jan 14). Prices for these products range from AUS$14 to AUS$45.

Interestingly, of all these 29 products, there are only 3 trademarked terms :

1) REGENERIST (first used Jan 2003)
2) REGENERIST LUMINOUS (first used Jan 2014)

and as of today :
3) OLAY REGENERIST DAILY LIFT (first applied May 2014)

So perhaps this future product may instead be a sub-line of products, or at least something more important than just one more product in their lineup. It seems a reasonable candidate for OBJ technology.