p&g trademark search, page-16

Good find smac.
Could be a reach but P&G also filed a patent on the 8th of May this year for the below trademark

Word Mark HE TURBO FRESH
Goods and Services IC 003. US 001 004 006 050 051 052. G & S: Laundry detergents
Mark Drawing Code (0) UNKNOWN
Serial Number 86275962
Filing Date May 8, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) The Procter & Gamble Company CORPORATION OHIO One Procter & Gamble Plaza Cincinnati OHIO 45202

Laundry detergent? Below from the OBJ website in regards to our FIM technology

Well suited to brushes, scrubs, wipes, applicators and various products where consumer movement and manipulation from part of normal usage patterns.