Hi abdm,
Thanks for your very valuable contribution to this thread. Top stuff as always. I had not seen these Baker Young newsletters before. It kind of lets the cat out of the bag with that very definitive statement "this has resulted in P&G using the technology on their Olay moisturizing cream."
Regarding laundry care, is it your understanding that the "7 sub-categories of Beauty & Grooming" mentioned by Baker Young are the same "7 major product categories" discussed in the recent PDA announcement? If so, then laundry care would be out of the picture for now.
from P&G's website, there appear to be 6 sub-categories of beauty and grooming :
ANTIPERSPIRANTS & DEODORANTS
COSMETICS
HAIR CARE
FINE FRAGRANCES
GROOMING
SKIN CARE
I wonder what the 7th is?
http://pgbeautyscience.com/product.php
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