p&g trademark search, page-97

Twininvest, I am expecting 3-5% but regardless, considering I've used a lowish PE and a very conservative 50% profit margin, and we're talking about improvements of products already in the market and selling in the billions of dollars, I think we can agree, that whichever way we calculate it, successful product launch (which seems to me inevitable now) will be worth considerably more than it's current marketcap.

There are also two other companies in the wings, one Coty could potentially be announcing a deal anytime.