"Its now an inverse convex trailer park lama-boy free range scrub turkey formation, and its pointing north-east"
HAHAHAHA - had a bloody good laugh at this. great call.
I'm a believer in ALA but it won't be easy for homeopen to really crack the market. although, having a marketing spend in the millions will help, of course.
which reminds me, people keep saying that they've got $5mil in the bank and a MC of $8mil - well that won't be the case once they begin spending on advertising and churning through the money they have in the bank - all i can say is that they better be getting more real estate groups on board with the app and the integration into PortPlus better be spot on!
the iBeacon technology being used in the hopeopen app isn't really that cutting-edge and it can be replicated fairly easily, but this is a step in the right direction i think. the ability for companies to communicate to consumers in a way that they are consenting to and can engage with.
for those who don't know about iBeacon or near field communication, think about the tech inside your credit card called 'paywave' where you can tap and go and also think about bluetooth. that's basically what the technology is. Apple need to get their phones to a point where the battery doesn't get drained when bluetooth is in use, but they are working on this and it will happen. iBeacon will be in shopping centres and retail stores in the very near future so a good step by ALA to use this tech...
sorry to ramble on, just wanted to get a couple of my thoughts out before winding down to call it a night.
will be keeping a close eye on trading tomorrow but won't be fussed if it ticks down another half a cent, one cent... no big deal. there will be more upside leading up to homeopen launch in my opinion.
Hoops
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