The drums are beginning to beat, page-8

"The annual subscription price is $2400 for an individual and $12,000 for a firm-wide 'all you can eat' version. Ahead of a 'soft' launch next month, Primary Opinion has signed up 87 global IP law firms, with only one business development manager working the blower to date. Management targets 2000 firms by 2017 - a theoretical revenue base of $20m - as it zeroes in other specialties such as family law."

Assuming that these 87 firms which we've already signed up are full members, then POP may already have an annual revenue of $1million.

Given that "the average mid-sized firm spends $500,000 on marketing", then $12,000 would merely represent a little over 2% of their marketing budget.

It's not hard to see how this story will gain significant traction in the coming months.... it could be entirely possible that, at a market cap of $4mill that a PE ratio of 4 could be bandied around.