US population 14.4 x Aus population
43m units pay sold in Aus ( 100m pa sales)
$0.3 per unit sold
Assume popularity in US mirrors Aus ( with aid of unique patent)...ipso facto sales in US mirror 14.4 times Aus sales pa
43m x 14.4 x 0.3 = 185.76m
On sales of 1.44b
Industry multiplier b/w 20 and 30...say 25 x
4.6b valuation
round down to say 3.3b mkt cap allowing for increAsed costs etc
Current mkt cap 66m
That's an even 50 x current mkt cap
Hmmm and that's the competition free US mkt....
Hmmm might sell some LYC (groan) and swap rare earths for mythical creatures
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