Hi cmk,
I was reading this same article a few days ago, and as soon as I saw the name of the analyst responsible for this rumor, I lost all interest in the story...
In his defense, he is a regular attendee at nearly every one of P&G's earnings call conferences, but from my observation he always appears to struggle at getting a grasp on what actually is being said in the room, on occasion has been the butt of jokes from P&G management, and has even been referenced in a couple of my own posts here on hc, such as this one on 28/04/2014...
I wouldn't take too much notice of what they guy says, and as for his suggestion that Braun Oral-B have less than $100 million in sales each, it's pretty common knowledge to anyone who follows the company that P&G have an impressive leadership brand portfolio that include over 20 brands each attracting over $1 billion in annual sales... and both Braun and Oral-B make up two of them.
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