i just read a very interesting article about the new CEO.apparently,he has stated that the 5 weeks to 15 OCT.have seen good sales improvement.also,his track record of turning small unknown companies around is nothing short of miraculous.the corny el cheapo tv ads and junk mail catalogs being the only advertising,is his usual style of doing things.
a lot of the initial problem of flat store sales was because retail adventures were discounting like crazy,as per the liquidators recos.-sell all inventory for whatever you can get.
another positive is the lease renewals ,the majority of which are due in 2015.these will no doubt be renegotiated for a lot less.
that said,the next company announcement will not be till feb.2015,and even though it most probably will be very encouraging,the sp could fall even further before then,as most punters are still in the dark .
cheers crazypunter
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