The mandate of the Van Eck managed GDXJ is to have complete exposure to the junior and mid cap gold sector. The selling as I understand it is an arithmetic adjustment based on market cap as a percentage of the GDXJ index.
You can actually track the holdings daily at:
http://www.vaneck.com/market-vectors/equity-etfs/gdxj/holdings/
Van Eck have gone from 52.6M on 24/12 to 48.8M at close on tuesday. I don't think they would be selling the huge number of shares traded today though.
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