looksmart, page-2

Thanks TheJudge and Texas4Qld.....

9% was loverly but it is a long road ahead ..... I won't be letting any more of these go, so to speak.

Not for some time now. I intend to wait until the $15.00pps before (maybe a third?) I sell any. Of course, "one swallow has never made a summer" but with LOOK/LOK, this really is the beginning of a wonderful journey, some feel with confidence.

Tonight in the US? Well LOOKINSMART2002 says:

< I think we will bounce off $5.90 first, probably tonight (perhaps only intraday), with a move to $6.70-$6.80 not far in front of us.

Conservatively (with no big news) I think we will trade in a range between 5.05 and 6.80ish for around 3 months or so with 5.90 eventually developing as support, and probably a final bounce off $5.90 propelling us to $10.

If we get any upside surprise news wise, we could go to $10 much quicker.

Either way, after $10, I see it bouncing off $14. Beyond that if we ever break $24 I will be buying big time. But it will take a hell of good run to get there. >

I concur.

Today, in discussing Looksmart's dropping of ZEAL, (on the Google Looksmart Group board), I had this to say:

LOOK has arrived at a "use by" date, for Zeal, it seems. It will be "mothballed". It has bee terrific! But......

I do see the new model as purely being in the "numbers crunching" game, based around many many "eyeballs", advertisers (both being, theirs & ours) and plenty of (old and new) content in the form of articles, with new stuff constantly supplied (daily) from the many partner (newspaper & magazine & all the TV web news/page) sites. (Such as Topix.net)

I see the Verticals as simply the "Fat Controller" in the middle, shunting users from each of it's results pages, off to the many "partner sites", who are (of course) providing the content. (A central point. The "slicing & dicing" of all those articles that can be found in the FindArticles "bank", or, the "common interest", articles repository).

Looksmart can of course have their own advertisers on each results page of it's 181 Verticals (plus Banners & Google's Adsense as already exists) and collect 100% of any "clickthrough revenues" as all those partner site "users" pass through, (they mostly will be, "just visiting"), on their way to an article/s of their choice. A new way of searching the net, for what is required by a user. David Hill's called it, "essential, but not exhaustive" type search.

Now, if Looksmart were to "give" them (all those partner sites - there are potentially 110's & 100's of them really, & worldwide, too) Furl, and give it for FREE, an agreement could then be arrived at whereby, LOOK could then index all of the "suitables" (articles "saved") among them into it's F/A's bank, plus contextualise those pages any (of those saved/Furled), being articles coming from, "other than" (saved from an origionating) partner's sites. Looksmart (again), recieve the 100% revenues on ALL resulting "click throughs" on this type content. They would naturally come up (or, be shown) in the Vertical results pages, according to their known popularity. (By the number of "hits" on a page).

But (of course), I'm only assuming that a (that "magic") "FindArticles in/on......" button is installed on/alongside a partner site's normal "search the web" arrangement.
(Google, Yahoo, MSN or, AOL). It seems logical?

I'm talking about all those known sites belonging to The Tribune, Gannett, The McClatchy Group & those Knight Ridder Sites (that they will retain), for starters!! They (those three), the abovementioned, own Topix.net, our new, yet to be announced partner!!.

They are MONSTER Co's !!!

Hey, in reality, it's virtually almost all sites that can be found to be providing content (in results & linked) currently within the Verticals, that really are contenders. Just give them a "button" ...... (yes, 100's & 100's).

Again, most complicated for the "uninitiated" ..... Yes, a lot has been "missed" by Hot Copper members, (about LOK and it's progress), whilst I was away, (3 days suspension/5 months? - Serving time?) from this LOK board.

But feel free to ask any questions on the new LOK model. I will be most pleased to provide you with a believable answer......

:)
LC