Top of the range Oral B electric is ~$200->250.
The replacements heads are about the same price as a good quality up market manual toothbrush. In ShaverShop you get 3 replacement heads for ~$15.
As I said on the weekend buying an electric toothbrush is like buying a Nespresso machine or a "cheap" AustPost printer. They REAL turnover is in the consumables..
If, OBJ were to receive any % of the replacement brush heads then its money-for-old-rope
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