Foster's Yowie Valuation, page-4

In its first full year on sale Yowie sold over 65 million confectionery units (3:1 population sales ratio) in Australia and NZ .

So assume if they can get the marketing right they should be able to sell hmmmmm lets see Aus pop at the time say 22m . USA current population 316m ....14.36 x 65m = 933.6m units.

Lets discount for average marketing and lets assume Australians eat more chocolate and care more about endangered animals ...lets be generous and say 300m units in the 1st year.

I'll take that valuation ...that would be a 15 bagger