Agree, but if the sandpit where your business plays, has challenges or limitation within the current technology, whether it's storing data, or clinical sensitivity, and you find some secret sauce that gives you a competitive edge, you're going keep it quiet as long as you can.
ADO announcing POC1, is probably related more to ADO's disclosure obligations, than Philips wanting share their "secret".
Re:Site Visit-18-03-15, page-105
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