Observations from Singapore, page-54

  1. 5,330 Posts.
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    Hi hopeful2,



    Innovation introduced 'speedily' is something that I would probably associate more with risk averse incremental changes - the 20th century survival model our nation has become so reliant on to the point where there's no interest in thinking about plan B (breakthrough) when Plan A (mining boom) still appears to be working..

    Incremental innovation operates within a more immediate time frame, while breakthrough innovation is more often defined by major technological advances that usually require quite a significant investment in time and capital.

    Also, I believe the 'claim' you credited to Glyn's name was made by SK-II's Global Franchise Director, and on revision I think you may find that Dr. Sudarsana wasn't specifically referring to the SK-II Magnetic Eye Care Wand which has already been developed and launched into the market, but rather the next generation of SK-II products coming down the line...



    Whether holding OBJ or not there is a lot that can still be gained by simply observing how the world's most successful marketing Company plays to win. Strategy execution.
 
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