wired goes google!, page-4

GOOGLE SEARCH GOES UNWIRED
Wireless broadband provider Unwired Australia today announced an agreement with Google
that will initially see Google search services provided to Unwired customers.
From May, Google search technology will be incorporated into Unwired’s customer only
homepage.
As part of the agreement Unwired and Google will share advertising revenues from searches
generated from Unwired’s customer home page via Google’s AdSense for Search, which
displays ads relevant to a customers search request.
Unwired CEO, David Spence, said the deal provides an additional revenue stream for
Unwired and also gives customers the ability to access relevant search information while on
the move.
“Internet search engines such as Google will become even more sophisticated as the trend
towards personal mobile broadband and ultra mobile PCs continues. Internet users will
increasingly demand services relevant to their specific location – whether it’s Sydney,
Melbourne, or in the future, anywhere around the world – and we intend to be able to cater for
this demand,” Spence said.
"Google's search and targeted advertising is designed to improve the user experience on
Unwired, while providing the company with an additional revenue opportunity," said Daniel
Alegre, Director, Worldwide Strategic Business Development, Google. "This agreement also
adds Unwired to the Google Network and extends the reach for Google AdWords advertisers
to another quality website."