To buy or not to buy ..., page-56

The market for our technologies is non-existent as yet are they not?
Or do you mean to imply that there can become a market if ESI can break through into or create one?
We are trying to create a market for two of our products but as yet there isn't one - there is only an industry in which we can compete if we find a market within it.
Unless you can point me out to a distributor or licensed manufacturer that doesn't solely test our products, i'm sure we don't have a single market as yet.

This leads me on to another point requiring balance.
One well known commentator of ESI recently said that ESI is:
"About to sign an agreement with 2 billion dollar companies".

This statement is not factual.
ESI may not necessarily sign an agreement with two billion dollar companies.
That particular outcome is yet to be reached. What level of agreement may be reached is also not known to any shareholders at this time and 3.1 disclosure Laws will explain why, considering that commercial outcomes and negotiations are being sought.
Rational thinkers know that before an agreement can be reached or announced 'Agreement Factors' are liable or subject to change. The ASX covers the non-disclosure of such details under Section 3.1A, Subsections 5.4 through 5.10, inclusively.

The 'liable or subject to change' phase of unknown outcomes is where the company sits right now, elsewise logic informs that shareholders would already know what the agreement is and what their implications were, if there are to be any. Do you get it? There is no "about to sign an agreement..." fact at all thus far.


Now to offer a little bit more of my business wisdom and perspective.
Anyone with experience knows that if any type of realism can hit hard, it is business realism. It hits real hard if you are caught napping or leaving your guard wide open.
Business outcomes have wisely made us consider our blind-spots, when we thought we knew everything there was to know.
In this case, ESI may not be about to sign an agreement with 2 Billion dollar companies, just as much as it may.
There is no fact to the statement that: "ESI is about to sign an agreement with 2 billion dollar companies", just as much as there is no fact in saying that ESI won't.

So keep your heads on and wonder to yourself: "Am i simply listening and supporting what i want to hear by a repetitive few when i believe what i read?" or "Am i basing my investment here on facts and commitments from other parties, where once there were none in place and therefore now have certainty?"

Are some commentators creating your or playing on your blind-spots with this stage of ESI's program?
Shareholders are entitled to think and state desires positively but should certain statements be so exaggerated to the end that they are no longer factual claims?
They are called rumours and they are regulated via the ASX under the Guidance Note 8, Continuous Disclosure Listings Rules, Section 3.1 - 3.1B, Subsections 6.1 through 6.5 inclusive to prevent false market valuations and price altering rumourtrage which are investigated as necessary.

One thing is currently certain and factual: ESI is not necessarily "about to sign an agreement with 2 billion dollar companies". It can still go either way and ESI is not telling you exactly what deal they are trying to strike so it will be difficult to monitor a sense of success or failure if an outcome does come.

Know desire, from fact. Keep your heads leveled. Good luck to us all but let us not be pawns.
Look out for your blind-spots - mostly other people spot them long before you do, that's why they are called blind-spots ;-)