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What we know at this stage is that revenue will be 15% of the total donations. Example provided in the presentation as below:



Now something in regards to the market oppurtunity:



Activistic entered in agreement with Mobile Giving Foundations (MGF). MGF is the only gateway for charitable donations via mobile phones in US. Activistic is the only organisation in the world which has capability of recurring donations via direct carrier billing (charged to your prepaid/postpaid mobile bill). No need to involve credit cards, cash or even paypal.

Edit: One Cent App is live. See the website here: http://www.onecentcall.org/app.html