good future for bro, page-4

v8 supercars
BroadIP to sponsor Fords' V8 Supercars team

By Stuart Corner
Tuesday, 09 May 2006

New VoIP player aims to be market leader in 12 months

BroadIP boasts big surge of eager VoIP resellers

New VoIP provider, BroadIP, has entered a two year sponsorship and partnering arrangement with Ford Performance Racing (FPR) that will give it visibility at nationally-televised V8 Supercar championship events.

BroadIP says it expects to gain up to 7000 new clients over the next two years and to generate in excess of $5.0 million in additional revenue per year thereafter as a result of the deal.

BroadIP says it intends to leverage the marketing reach of FPR and its associated company Ford Performance Vehicles (FPV). There are more than 40,000 members of the FPR official fan club who receive regular e-newsletters. BroadIP will promote its service in the newsletter and though advertisements on the FPR and FPV web site which, it says, receives over 60,000 unique visitors each month.

"BroadIP will also reach a broader base of Ford owners through the inclusion of promotional offers in magazines distributed to owners of Ford Performance Vehicles," the company said.

The two companies have also launched a "Join Broad, Win a Ford!" promotion which gives any FPR fan or FPR website visitor who is directed to BroadIP and who becomes a BroadIP customer over the next six months the chance to win a FPV GT Shockwave vehicle valued at over $60,000, to be drawn after the Bathurst 1000 race in October 2006. All BroadIP reseller partners will also participate in the promotion.

BroadIP will also have point of sale representation at merchandise trucks and inserts in merchandise bags distributed to fans trackside at V8 Supercar Championship rounds and other capital or regional city public and FPR/BroadIP promotional events.

The two year sponsorship will run until the end of 2007. No financial details were given.
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hhhmmmm..This is all well and good but does a petrol head know how to turn on a computer let alone use a telephone ???? LOL! KL