Ann: Breakfast Presentation, page-63

Thought I'd have a go at some very rough unprofessional numbers.
Walmart was estimated at $54 mill annual revenue. Safeway could be assumed to be at least half of this which gets us to $81 mill. The other stockist such as Hy-vee, cost plus world market etc etc etc can easily be expected to get us to $100,000,000 annual revenue. Or, almost 70c earnings per share. At the current share price the P/E ratio of less than 2. Other larger chocolate companies trade at P/E's of 20+.

Therefore using a forward P/E ratio of 20 (low considering growth rates) on Yowie would give us a share price around $14.
And this is only on current contracts!!!!!