The next YouTube & start of a new era., page-35

Hi.

Should have asked about the Facebook/Twitter/Socia Media functionality. Eg: is it capable of showing live feeds/posts while the video content is playing? Does it have 'listening' capabilities like some of the social media aggregator companies out there - like Wildfire or BuddyMedia? Can the company (xtv customer) post/comment on social media sites using xtv interface?

Any data analytics? How do they measure how effective their network is? Actual viewers of content vs viewers of advertising? If its a pure advertising channel for eg - is there data analytics that is able to measure how effective or popular different video content is?

Lastly, how come Ward near doubled his salary? I vaguely remember promises of a $100mil market cap as well - would have figured that would be a better time to double his salary and not announce it now. That coupled with the loyalty option thing don't look to be helping the price much.

Do we even know if all the channels xtv has set up are paid for by the brand being advertised? Some of these must be demo - xtv crawling the net for content (including crowdsourcing) and compiling it in a fancy, appealing and nifty looking way with all this additional functionality like social media monitoring and presenting it to a prospective customer - sort of like 'hey - look at this video and other stuff i achieved with random internet content. So how about you pay xtv to design your video, user interfaces and channels and you just focus solely on being the content owner - improve your content only and let me xtv worry about how to present it and everything else'.

That's the model currently - right? That's the 'sell'. I mean - that's the definition of 'media as a service' isn't it?

So I think announcements about signing on customers and who they are and what they are paying is not that important to me right now. It's start up - this can be a low figure. What I need to know here and now is what is the 'service' xtv are selling? Just building video with crowdsourced content - or more design and functionality like that mentioned above about social media monitoring, management and reporting. I just think the latter will give us a better understanding on how to value - as it helps us understand why customers will sign up to xtv in the first. If the 'services' are clearly identifiable and we know they are something these customers we want - then its just a waiting game until they build their market share.

But if all xtv do is just build channels to broadcast and don't include any functionality, no ability for a viewer to interact with what they are watching, no way for a xtv customer to review analytics related to the video - then we may have problems.

Pressed for time - gotta go. Apologies this post didn't make it in time for your call Red.