Barry, you are missing the point - the ads are clearly set in a space over one's post. At times you can have 3 ads running on your screen:
1. On your bottom right 2. Directly above you, and 3. Directly over the posting space. LOL
It has to be an error as it is just unimaginable that some would even contemplate it. I have heard of product awareness but this has just turned most off the IPO. The pity is that HC may well be locked into a contract and may just have to ride it out.