Private Label:
"40% increase in product range, reflecting consumers' strong desire for quality Private Label"
"Private Label penetration >12.5% of sales"
"Well placed to benefit from fall in AUD. Strong stock levels of non-aging product. Lower pricing to national brands - mix shift beneficiary"
"On track to drive penetration to >15% of sales by FY2017"
What's not to like?
The Dick strikes back.