Ellaishani, I have been here that whole time and witnessed all the announcements.
What was unknown at the time from my understanding, was the original M&G formula contained ingredients that whilst harmless in the small quantities they were being used, none the less had wonderful warnings attached that scared off most of the big guys.
It wasnt that the product didn twork, it was that in larger quantities, the OH&S guys were worried that a major explosion or similar could occur.
Hence, the employment of a biochemist (is that the right term) that could recreate the M&G formula to be safe.
That was exactly what he did, and over 50 new formulations were created.
We are now at a point where those safe recipes are being adopted by the big boys after in some cases years of research and testing etc.
I'm sure a lot has been learned by the whole exercise, and we certainly see Geoff being more cautious about what he says these days, but the stars are aligning now, and you can either sit on the side lines and continue to throw mud, or jump on board and ride the inevitable wave.
The signs are there if you care to look.
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