punters waking up to how good this is ..$1 soon, page-8

Considering the market it's in? Hard to say. We know for a fact that unnecessary police checks have become part and parcel of employment applications, tenancy applications, and so forth. IMO, offering a one stop shop for doing all the required checks in one place with an efficient workflow at a good price has the potential to be a very lucrative business model with the first mover advantage. The risk is that much larger entities with favourable access to the data that forms the underpinning of the service (e.g. Veda, D&B) attempt to get in on the market and utilise their size to essentially crush the smaller minnows.

That they've survived as long as they have with their revenue is also IMO a good sign - if it wasn't sustainable, then they would have collapsed long ago.

I've seen their advertising around a lot so the question is whether they manage to create the brand awareness they're looking for. And whether the advertising is reaching the right people (IMO they should be targeting human resources managers).

For now, I'm going to hold. I missed the sellout opportunity at three times IPO, but it's still more than twice.