I'm currently sitting on a 60% gain and while I am tempted to take a profit, at a market cap of $27M with 500k of unique visitors I can't see this as anywhere near an appropriate value for this business.
Their strategy of landgrabbing through free listings to get critical mass is the correct one, start monetising with premium listings and then at the appropriate time, flip to paid listings, this business is a great opportunity.
Getting acquired is also certainly a possibility.
Ann: Traffic Exceeds Key 500,000UV Target, page-114
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